![]() The executive vows an all out marketing war with the eccentric but eventually comes to reconsider his role as a cog in Coca-Cola's giant corporate machinery. ![]() He literally bumps into the secretary (played by Scacchi) who is assigned to help him.īecker discovers that a local producer of soft drinks run by an old eccentric has been successfully fending off the American brand name products. Plot īecker, a hotshot American marketing executive (played by Roberts) from The Coca-Cola Company, visits their Australian operations in Sydney and tries to figure out why a tiny corner of Australia (the fictional town of Anderson Valley) has so far resisted all of Coke's products. ![]() It was entered into the 1985 Cannes Film Festival. The film is based on the short stories The Americans, Baby, and The Electrical Experience by Frank Moorhouse, who wrote the screenplay. It was directed by Dušan Makavejev and stars Eric Roberts and Greta Scacchi. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.The Coca-Cola Kid is a 1985 Australian romantic comedy film. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration.
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